MARA VOSS

INDEPENDENT DESIGNER + CREATIVE DEVELOPER

COPENHAGEN / WORKING WORLDWIDE

MAKING COMPLEX IDEASIMPOSSIBLE TO IGNORE.

I help ambitious teams turn new products into clear, useful experiences through strategy, identity, interface, and code.

START A PROJECTVIEW THE WORK

  • YEARS INDEPENDENT

    12

  • PROJECTS SHIPPED

    64

  • COUNTRIES

    9

  • REPEAT CLIENTS

    80%

SELECTED CLIENTS

  • NORDVEIL
  • KVIST
  • MERIDIAN LABS
  • ATLAS TYPE
  • STUDIO OKTA
  • HÅNDVÆRK

01SELECTED WORK

Work that movedthe idea forward.

Three projects, shown the same way each time: the problem as it arrived, what I contributed, and what changed once it shipped.

Red modernist building facade used as illustrative imagery for the Wayfinder case.

CASE 01 / BRAND STRATEGY + DIGITAL EXPERIENCE

WAYFINDER

Problem: local discovery felt overloaded. Contribution: positioning, interaction design, and frontend direction. Result: a calmer path from search to first visit.

VIEW CASE

CLIENT NOTE

CASE 01 / WAYFINDER

“They arrived with the questions nobody on the team had thought to ask, and left us with a system we still use to make decisions.”

ELIN HARTVIG / HEAD OF PRODUCT, WAYFINDER

Neutral packaging with hand-drawn illustration used as illustrative imagery for the Common Ground case.

CASE 02 / IDENTITY + PACKAGING

COMMON GROUND

Problem: the identity shifted across formats. Contribution: a modular visual and packaging system. Result: one recognizable voice from shelf to social.

VIEW CASE
Pink digital light installation used as illustrative imagery for the Signal / Noise case.

CASE 03 / CAMPAIGN + INTERACTION

SIGNAL / NOISE

Problem: the launch asked for too many actions. Contribution: campaign structure, interface, and motion. Result: one clear next step on every screen.

VIEW CASE

02SERVICES

From first questionto final detail.

Positioning, digital experience, and creative development can stand alone or work as one continuous engagement.

  • 01

    POSITIONING + IDENTITY

    Clarify the offer, sharpen the voice, and build a system people can recognize.

    STRATEGY / BRAND

  • 02

    DIGITAL EXPERIENCE

    Turn the story into a responsive portfolio, product site, or launch experience.

    UX / UI / ART DIRECTION

  • 03

    CREATIVE DEVELOPMENT

    Bring the design to life with purposeful interaction, motion, and production-ready code.

    MOTION / FRONTEND

Editorial portrait of the portfolio owner in a dark roll-neck against an overcast skyline.

MARA VOSS / COPENHAGEN, 2026

03ABOUT

A generalist by choice.A specialist whereit matters.

I work where strategy, identity, interface, and code overlap. That range helps me see the whole system, then focus deeply on the detail that makes an idea feel inevitable.

MORE ABOUT ME
BASE
COPENHAGEN + REMOTE
BEST WITH
EARLY PRODUCTS + CULTURAL BRANDS
MODE
INDEPENDENT + COLLABORATIVE

04PROCESS

How the work moves.

A clear four-step rhythm keeps decisions visible, momentum steady, and the handover easy to maintain.

  1. 01

    DISCOVER

    Understand the goal, the audience, and the decision the work must change.

  2. 02

    DIRECT

    Choose the strongest idea, define the system, and agree what success means.

  3. 03

    MAKE

    Design and build in visible rounds, with the important decisions made early.

  4. 04

    SHIP

    Launch cleanly, document the system, and leave the next move easier than the last.

05FAQ

The useful questions.

Practical answers to the questions that usually come before a first conversation.

Brand systems, portfolio sites, product launches, and focused digital experiences are the strongest fit. For other scopes, start with the goal and we can decide together.

06CONTACT

LET'S MAKE THE NEXTTHING CLEAR.

Tell me what you are making, why it matters, and where you need help. Share the goal, timing, and the decision that is currently stuck.

START A PROJECTHELLO@YOURBRAND.COM